Northbound Analytics

Let’s talk

Discuss your data problem

Tell us what you need to understand or fix.

Email opens your email app. WhatsApp opens a prepared conversation. You review and send the message there.

Business + dataworking together
Northbound Analytics

See where your
business can improve.

Reduce costs. Improve operations. Keep customers. We connect your systems and use the data you already have to show what needs to change.

Let’s talk

Discuss your data problem

Tell us what you need to understand or fix.

Email opens your email app. WhatsApp opens a prepared conversation. You review and send the message there.

See Connected Reporting
3.6×
Proven revenue growth
56%
Higher customer engagement
Up to 99%
Faster response to issues flagged
One truth
Every team. The same trusted numbers.

Bring the information across your business together

CRMFINANCEOPERATIONSERPCUSTOMER APPSMARKETINGSUPPORTDATABASESAPIsEXCEL / CSVCRMFINANCEOPERATIONSERPCUSTOMER APPSMARKETINGSUPPORTDATABASESAPIsEXCEL / CSV
Capabilities

Your systems. Your data.
Answers you can act on.

We investigate the business problem, recommend what should change, and build the reporting and data foundations to measure it.

Data analysis01 / 06
Performance reviewIllustrative data
Revenue by dayInvestigate the dip
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Sales fell on Thursday.

Trace the change to checkout failures, not fewer enquiries.

Next action → review payment failures

Find where money is being lost, why performance changed, and what your business can do about it.

How it works

From business problem
to a measurable next step.

Business consulting and hands-on analytics, together. We help you understand what is happening, decide what to change, and build what you need to measure progress.

01

Understand the problem

Start with the decision you need to make. We review your systems, reporting and the cost of the current problem.

01
Problem defined
02

Connect and investigate

Bring the relevant data together, resolve conflicting definitions and trace what is causing the issue.

CRM
Finance
Ops
KPIs
03

Act and measure

Recommend what should change and build the reporting to track it. Help your team spot problems and respond sooner.

Review → action → measurement
Connected reporting

One business. One version of the numbers.

Connect your systems, agree on the metrics and see what needs attention. This illustrative workflow shows how fragmented data becomes a clearer business view.

12:48
Business reporting · example
From systems to decisions
Business systems
CRM + finance + ops
Shared metrics
clean + align definitions
Reporting
see what changed
Analysis
understand why
Systems → metrics → decisionsIllustrative workflow
Business view
Connected reporting
SourceConnected systems
FocusConnected reporting
MetricsShared definitions
AudienceManagement
Next stepAlign definitions
Which number can we trust?
Illustrative dataReview trends
Sound familiar?

You need answers. You keep getting another spreadsheet.

The pressure is real when you own the decision, but nobody can explain the numbers.

The leader stuck in another meeting

Conflicting numbers. No clear answer.

“We’ve spent half this meeting arguing about the numbers. Why can’t anyone tell me which one is right - or explain why they’re different?”

You need to make a decision. Instead, Finance and Sales are still reconciling two different reports.

The owner who needs to know what to fix

Rising costs. Customers leaving.

“Customers are leaving, costs are rising, and I’m still waiting for someone to pull a report. What’s actually going wrong?”

A report eventually tells you what happened. It still doesn’t explain why or what you should change.

Your team should spend meetings deciding what to do, not debating whose spreadsheet is correct.

Recognize the conversation? Start with the question you need answered.

Work with us

Start with the problem worth solving.

Choose a starting point for the conversation. Scope and pricing depend on your systems, the business question and the work required.

Understand your data
Assessyour current setup

For businesses that need clarity on where to start and what is worth fixing.

Let’s talk

Understand your data

Tell us what you need to understand or fix.

Email opens your email app. WhatsApp opens a prepared conversation. You review and send the message there.

  • Review current reporting
  • Map systems and data sources
  • Identify unreliable numbers
  • Prioritize business opportunities
Improve business performance
Improvewhat matters

For businesses that need to understand why costs, revenue or customer experience are changing.

Let’s talk

Improve business performance

Tell us what you need to understand or fix.

Email opens your email app. WhatsApp opens a prepared conversation. You review and send the message there.

  • Investigate revenue leakage
  • Find operational bottlenecks
  • Analyze customer drop-off
  • Recommend practical changes
  • Track progress with shared metrics